B2B · MARKETCRAFT
The job signals report · $7

She didn’t lose the interview because she wasn’t good enough.

She lost it because a job description carries signals she was never taught to read. B2B Marketcraft reads them for you. One job description, one version of your resume, one decoded report. $7, in under 10 minutes.

10 or more signals per report Personalized to your resume Delivered in under 10 minutes
Get the report for $7 Read why this exists
Why this exists

I can tell you the exact moment B2B Marketcraft started.

A friend of mine, a sharp demand generation marketer, called me after an interview that had not gone well. She had prepared hard. She knew the company, the product, the metrics. She built a strong take-home assignment and delivered it well. But she walked out feeling like she had answered a different set of questions than the ones being asked.

When she sent me the job description afterward, I read it the way you can only read it when you are not the one in the room. Calmly, with nothing on the line. And the signal was sitting right there. The role was not really about campaigns. It was about rebuilding a function that had been neglected, and the hiring manager was quietly testing whether she could lead through ambiguity. The posting never said that outright. It just said “manage demand generation.”

She did not lose because she was not good enough. She lost because the job description was speaking a language nobody had taught her to read.

That conversation is why this exists. A job description carries far more signal than it spells out: the budget behind the role, or the lack of one. Whether it is a fresh mandate or a quiet backfill. Who the new hire will really answer to. What “success” will quietly be measured against in the first 90 days. Experienced operators read all of it on instinct. Most B2B marketers were simply never taught how.

So I built the thing that reads it for you. You drop in a B2B marketing role you are evaluating and a version of your resume. You get back a decoded report, ten or more signals, each one read against your actual background, before your first call. It is $7 because trying it once should be an easy call. Run it on one role you actually care about. If it earns a place in how you prepare, there is a monthly plan built for a full search: 30 reports for $19. You can decide that after you have seen a report, not before.

B2B
Built by a B2B marketer For B2B marketers. The framework is the work of someone who has read these job descriptions from both sides of the table.
$7
One-time. One report. Yours to keep.
Get the report for $7
After checkout you get a short form. Paste the job description and attach a version of your resume. Both are required. The resume can be abridged or outdated, just give us something representative of your background. Your report lands in your inbox in under 10 minutes.
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Evaluating more than one role? Get this report free inside a 7-day trial of the monthly plan. 30 reports a month, $19 after the trial. Cancel anytime.

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This is what one report actually says.

Real excerpts from one recent report. Yours will look different. Every report is uniquely structured to the role and your background. Names redacted. Output verbatim.

Sample · Demand Generation
Senior Manager, Paid Media
The Real Ask

“This role is not looking for a channel executor who reports up to a strategy owner. They want the person who owns the full paid media vision and is accountable for every dollar from brand awareness to conversion. The phrase ‘revolutionize the way we go to market’ signals that the current approach is either stale or under-resourced, and they need someone who will come in with a point of view, not just optimize what exists.”

The Question To Ask

“How is media performance currently measured across the product portfolio: are channels evaluated against individual product-level cost-per-acquisition targets, or is there a shared portfolio efficiency metric, and who owns that definition? This question does three things at once. It surfaces whether there is internal alignment on success criteria, it reveals how much budget autonomy you will actually have, and it signals that you think in terms of portfolio architecture rather than isolated campaigns.”

What Success Really Looks Like

“At 90 days they will expect a written diagnosis of where the current paid media spend is leaking, not a strategy deck. By month 12 they will expect at least one campaign restructure that produced measurable lift on a metric the CFO already tracks. Anything you do that does not ladder to a number on the company’s existing scorecard will be invisible.”

The Unwritten Prereq

“The listing calls ‘experience with attribution modeling’ a plus. In context, it is not a plus. It is the prerequisite for everything else. Walk in with a specific point of view on the limits of last-touch and the right cutover criteria to multi-touch, or you will not be the candidate they remember.”

Comp Reality Check

“The published range is structured so the midpoint reads as the ‘safe’ offer and the upper third requires you to demonstrate something specific in the interview that does not already appear on your resume. Given the seniority of this role and the depth of your portfolio work, you have the leverage to anchor in the upper third, but only if you walk in with a concrete framing for how you would architect the team’s first 18 months, not just discuss it conceptually. Negotiate the performance bonus structure separately from base. The two move on different cycles.”

The Verdict

“Full-funnel paid media ownership with executive visibility inside a high-performing business division. This is not a role where you inherit a working system and optimize at the margins. It is a mandate to elevate the strategic architecture of how a multi-product portfolio goes to market. Walk into the interview with a clear narrative about how you connect brand investment to pipeline outcomes.”

Every report decodes a different role with signals tailored to it. See more samples

Who this is for.

B2B marketers evaluating their next role. You already know how to read a job description. You are not here for literacy. You are here for the layer underneath: what the language signals about the team, the stakes, the politics, and the negotiation, read against the background you actually bring.

Demand generation, paid acquisition, campaign management, product marketing, revenue operations, growth, lifecycle, sales leadership, and adjacent functions. The framework is calibrated to B2B marketing roles across all levels.

Common questions.

How does this work after I pay?
After checkout, you land on a short form. Paste the job description and attach a version of your resume. Both are required, and the resume can be abridged or outdated if that is what is handy. The report is generated and emailed to you in under 10 minutes.
Why do you need my resume?
Without your resume the report is a generic decode of the job description. With it, every signal is read against your actual background. The report tells you which of your experiences are highest-value to lead with against this role, which to deprioritize, and how to frame your story for what the hiring team is actually evaluating. The resume is what makes it personal.
What happens to my job description and resume after I submit them?
Both are used only to generate your report. Neither is stored beyond what is necessary to deliver it. We do not sell data, do not use it for training, and do not share it.
Will this rewrite my resume for me?
No. The report reads your resume against the role so it can tell you which experiences to lead with and which to deprioritize. The actual edit is yours. Most people find it takes about 30 minutes once they know what to aim at.
What if I am evaluating more than one role?
There is a 7-day trial of the monthly plan that includes 30 reports per month. If you are looking at three or more roles, the trial is the math. After the trial, it is $19 a month and you can cancel anytime.
Is this written by AI?
Reports are generated using a structured prompt against Claude, with the framework, the signals, and the analytical rules locked. The framework is the product. The model is the engine.
Refunds?
If the report misses on something material, reply to the delivery email and you will get your $7 back. No questions.

Don’t walk in reading the wrong job description.

One job description. Ten or more signals. Seven dollars.

Get the report for $7

Or start a 7-day trial of the monthly plan if you are evaluating more than one role.