Drop in a B2B marketing role you are evaluating, along with a version of your resume. Get a decoded report covering the real ask, what success looks like, the unwritten prerequisite, the question to ask in the interview, and the compensation read. The resume is what makes the report personal: it tells you which of your experiences to lead with and which to deprioritize against the role.
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Start the 7-day trial instead →Real excerpts from one recent report. Yours will look different — every report is uniquely structured to the role and your background. Names redacted. Output verbatim.
"This role is not looking for a channel executor who reports up to a strategy owner — they want the person who owns the full paid media vision and is accountable for every dollar from brand awareness to conversion. The phrase 'revolutionize the way we go to market' signals that the current approach is either stale or under-resourced, and they need someone who will come in with a point of view, not just optimize what exists."
"How is media performance currently measured across the product portfolio — are channels evaluated against individual product-level cost-per-acquisition targets, or is there a shared portfolio efficiency metric, and who owns that definition? This question does three things at once: it surfaces whether there is internal alignment on success criteria, it reveals how much budget autonomy you will actually have, and it signals that you think in terms of portfolio architecture rather than isolated campaigns."
"At 90 days they will expect a written diagnosis of where the current paid media spend is leaking — not a strategy deck. By month 12 they will expect at least one campaign restructure that produced measurable lift on a metric the CFO already tracks. Anything you do that does not ladder to a number on the company's existing scorecard will be invisible."
"The listing calls 'experience with attribution modeling' a plus. In context, it is not — it is the prerequisite for everything else. Walk in with a specific point of view on the limits of last-touch and the right cutover criteria to multi-touch, or you will not be the candidate they remember."
"The published range is structured so the midpoint reads as the 'safe' offer and the upper third requires you to demonstrate something specific in the interview that does not already appear on your resume. Given the seniority of this role and the depth of your portfolio work, you have the leverage to anchor in the upper third — but only if you walk in with a concrete framing for how you would architect the team's first 18 months, not just discuss it conceptually. Negotiate the performance bonus structure separately from base; the two move on different cycles."
"Full-funnel paid media ownership with executive visibility inside a high-performing business division. This is not a role where you inherit a working system and optimize at the margins. It is a mandate to elevate the strategic architecture of how a multi-product portfolio goes to market. Walk into the interview with a clear narrative about how you connect brand investment to pipeline outcomes."
Every report decodes a different role with signals tailored to it. See more samples
Ten core signals, plus an average of two more tailored to your specific role. Every signal is read against your resume.
B2B marketers evaluating their next role. You already know how to read a job description. You are not here for literacy. You are here for the layer underneath: what the language signals about the team, the stakes, the politics, and the negotiation, read against the background you actually bring.
Demand generation, paid acquisition, campaign management, product marketing, revenue operations, growth, lifecycle, sales leadership, and adjacent functions. The framework is calibrated to B2B marketing roles across all levels.
One job description. Ten or more signals. Seven dollars.
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